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The Customer Magazine   1|2010

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15.01.2008

7-Eleven Finds Convenience with SAP

Demonstrating ongoing leadership in providing innovative solutions to retailers worldwide, SAP AG announced that 7- Eleven, Inc. has extended its agreement for demand management solutions from SAP.

As the largest chain store in the United States with close to 5,500 franchised and company-operated stores, 7-Eleven faces similar pricing and product availability challenges as other retailers. Demand management solutions from SAP better position 7-Eleven to make competitive decisions on pricing for its store products. The announcement was made at the National Retail Federation (NRF) 97th Annual Convention and Expo, being held in New York, NY, January 13-16.

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“Responding appropriately in today’s fast-paced environment is critical,” said Scott McCombs, senior director for merchandise intelligence, 7-Eleven. “We selected the business solution from SAP because it provides us with a way to make better decisions faster.”

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