SAP SPECTRUM December 2009
Customer magazine
Joining Forces
One for all? Once, perhaps. But times have changed. Real innovation is no longer driven by individual companies working under their own steam. Today, collaboration is the name of the game – and pooling ideas is the key to achieving new successes.
The Customer President
As president of Adobe Japan, Garrett Ilg experienced firsthand how SAP brought his business greater margins. Convinced, he took over the top spot at SAP Japan in September 2008, a day after the Lehman Brothers collapse. One year later and undeterred by prolonged crises, Ilg is determined to do for customers what SAP has done for his previous employer.
Miners with Market Mindset
PT Timah, the world’s second largest tin producer, has been progressively implementing SAP software, from its back office to its core processes. The solutions have enabled an attitudinal shift in the company, from production selling to demand filling. The result is greater profitability.
30.07.2009
An Intelligent Solution
By: Jeff Reich
Business intelligence software is enjoying a boom as companies seek to make the most of every opportunity – both during the current recession and when the economy recovers.
New IT projects traditionally get put on the back burner during an economic downturn. But IT industry analysts report that many companies are showing a strong and growing interest in business intelligence (BI) software during the current recession. As pressure mounts to cut costs and accurately predict sales and expenses, business leaders are using BI to tap into vast reservoirs of existing data to make better business decisions and to achieve a competitive advantage in an extraordinarily difficult environment.
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Setting priorities
BI software includes a number of applications and solutions that pull together a company’s disparate data to generate reports, handle queries, and conduct deep analysis. It enables organizations to better measure and monitor performance across their entire business. Not surprisingly, BI applications and solutions are increasingly being viewed by CIOs and CEOs as a critical investment and survival tool to ferret out cost savings and opportunities. In fact, in a recent Gartner survey of more than 1,500 CIOs, business intelligence was the number one technology priority for the third year in a row. And in a recent report of London-based IT consultancy Butler Group, analysts say that for many companies, delaying BI investments for even a year may not be an option.
Regardless of the actual vertical industry or business model, companies can leverage BI to:
- Spot consumer spending patterns to make better decisions–from hiring the optimal number of employees to picking those suppliers with the best price and performance.
- Leverage customer and user insights to boost existing brand performance and to develop entirely new products and categories.
- Predict profit and loss, quarter for quarter, with greater accuracy.
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