Social media, mobile CRM software, and on-demand solutions were again the main topics at the annual CRM-expo. Around 160 exhibitors gathered in Nuremberg on October 5 and 6 to present new products, strategies, and software for customer relationship management. Mobile CRM and mobile social media were the highlights. As well as the areas of best practice, technology, strategy, and products and services, this year even had a mobile business area, in which visitors had the opportunity to attend presentations about the mobile Internet and mobile social media. But putting mobile business into practice is easier said than done. There was no WLAN in the exhibition hall on the morning of the first day, for example, and mobile Internet was nonexistent in the press center, too.

New in December: SAP CRM Sales

However, the SAP team didn’t let technological hiccups spoil the mood and showed us what’s in the pipeline. For customer relationship management, a new app will be available at the end of December: SAP CRM Sales. This is basically the version 2.0 of Sybase Mobile Sales for SAP CRM. At the end of the year, the app will get a new name as well as a new release. The application is designed for both the iPhone and the iPad. Regardless of whether you’re on the road or at a presentation to a customer – the app always gives you all the data you need, such as sales figures or delivery dates, on all devices. The functions comprise account management, contact management, lead management, activity management, opportunity management, native app integration, and report functions.