Over 120 attendees showed up at the SAP Startup Forum in Berlin, the largest audience yet. (Photo: SAP.info)

Note on SAP Startup Focus program:

The startups that are chosen to participate in the SAP Startup Focus program have the opportunity to work with SAP HANA experts throughout the development stage of their product. But how does SAP support them when it’s time to bring the product to market? The final deployment and pricing models are still being determined, but Kaustuv Mitra, manager of the SAP Startup Focus program, shared the plans as they look today:

3 deployment options:

• SAP HANA, enterprise edition (deployed on-premise)
• SAP HANA deployed via the cloud (startup does the hosting)
• SAP HANA hosted by an third party (such as Amazon Web Services or other large hosting companies)

2 pricing options:

• Startups purchase SAP HANA up-front as a run-time license, but at a heavily discounted price. HANA is locked to the application.
• Startups license SAP HANA at NO up-front cost; in return, a percentage of each sale goes to SAP. (revenue sharing model)

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