ByDesign: Core of Our Cloud Strategy

Mr. Agarwala, what does the future of SAP Business ByDesign look like?

Pravin Agarwala: SAP Business ByDesign has a solid future in the midmarket and upper midmarket, in the public sector as well as with subsidiaries. We are seeing a lot of interest in a comprehensive ERP suite in the cloud. We’ve just signed up our largest-ever deal, with New South Wales Trade & Investment, in Australia. They will transfer their legacy system onto a single, consolidated SAP cloud platform. In addition, Lars Dalgaard, executive board member responsible for SAP’s cloud business, clearly articulated that Business ByDesign will remain a core part of our cloud strategy.

The organization has been changed quite a lot, and development is now centralized in Bangalore. Why?

Yes, we have centralized the development of SAP Business ByDesign largely in India, so development from planning to execution, quality assurance and everything is based out of India. And that adds to our efficiency. When we have one single place, people can come together and solve problems faster. But there are some key field-facing roles in other locations as well – like Germany, U.S., and China.

Cost is of course one of the factors for this. However, largely it is also about a clear location strategy where one location has the end-to-end ownership of a focus area in SAP’s cloud strategy.

Read on the next page about the biggest challenge.

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