September 06, 2012 // By: Heather McIlvaine
Emerging markets seem to have the clear advantage when it comes to adopting new technologies. Without the burden of older systems already in place, and with less developed infrastructures, countries in emerging economies are showing widespread acceptance of mobile solutions and cloud computing – more so than countries in mature markets. This process is called “leapfrogging”. But, as is often the case, when you take a closer look at the trend, it becomes apparent that it doesn’t apply to all emerging markets equally.
A recent survey conducted by the Business Software Alliance (BSA) showed that while countries in the Asia Pacific and Latin American regions – like Thailand, Malaysia, and Argentina – use cloud services more extensively than the U.S. or Germany, other emerging markets have “more work to do to integrate into the global cloud market.” In addition to China and Brazil, India fell into this category. Gartner, the IT research company, also described the current state of cloud adoption in India as “slow” at its Infrastructure, Operations and Data Center Summit in 2012.
But the business world shouldn’t be too quick to count India out of the cloud game. Gartner predicts that by 2013-2014, the cloud will start seeing “healthy adoption” in the country. And according to a recent study from Zinnov Management Consultancy, based in Bangalore, India, investment in the cloud will soon make up more than 20% of total IT spending in India.
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