July 12, 2011 // By: Neetin Datar
The big three: Cloud, mobile, social. Or CloMoSo to those in the know, like Neetin Datar, Senior Director of Industry Marketing for Wholesale Distribution at SAP. He explains how CloMoSo brings business value to wholesale distributors.
Last evening an article titled “The CloMoSo Prescription” caught my attention. Being someone who is passionate about technology and its use by distributors to drive business value, it got me thinking – should wholesale distributors care about CloMoSo?
CloMoSo is simply an abbreviation for “cloud, mobile, social.” There is no doubt that the cloud, mobile, and social media phenomena are happening much faster than past technology shifts occurred, such as mainframes, client/server, and the Internet.
But how exactly does CloMoSo add business value? And should wholesale distributors be doing something about it today? On the following pages, I’ll share with you my thoughts on these questions.