3. Optimizing processes and increasing efficiency using the Business Web.

The aim will be to get the most out of the relationships that exist between companies in the Web. “Small and midsize companies in particular don’t have enough capacity in many of their IT processes. Having the expertise on site is difficult,” explains Denecken, “but they can put forward their innovations here and submit them to the network.” The “Facebook for business,” as Denecken calls it, could one day become an important driving force for large enterprises. Ariba’s online commerce network already brings together enormous purchasing power. The top 2,000 companies in the network account for $12 trillion worth of business – an enormous market, and SAP wants to benefit from this network. “Ultimately, it’s no longer the conventional relations between organizations but the LinkedIns, the social networking sites for business, that companies should be using,” believes Denecken.

No matter what type of solutions SAP and its competitors focus on, cloud, mobile, analytics, and big data are the future. “The cloud is the catalyst,” believes Denecken. By developing with a “mobile first” mentality, having the user in mind at every step, and delivering a complete package, SAP will, if you take Denecken’s view, only succeed with the cloud.

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