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SAP SPECTRUM Ausgabe 1 | 2010

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04.08.2009

Dr. Oetker with unified SAP System

By: Benjamin Blaume

Dr. Oetker is responding to the increasing internationalization of its customer base with a common SAP landscape for its European group companies. In the process, the foods producer is gradually integrating 20 countries.

Dr. Oetker General Store from the early 20th Century (photo:Dr. Oetker)

The move to a centralized SAP platform began back in 2003 in Hungary, after which Dr. Oetker standardized further systems in the Czech Republic, Slovakia, Poland, Croatia, Germany, Turkey, Romania, Italy, and the Benelux and Nordic countries. The company plans to add France, Austria, and Switzerland into the system by 2010. The common platform’s harmonized reporting system enables users to compare analyses throughout the group. As another major advantage, Dr. Oetker can now cooperate seamlessly with retail stores across Europe.

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Dr. Oetker hired SAP software and consulting company SNP AG to handle the migration process. The firm applied its own system landscape optimization (SLO) methodology. According to SNP, this approach offers numerous advantages by accessing databases directly, which facilitates the fully automated conversion of any quantity of SAP data. In contrast, many other migration procedures start at the application level and require extensive manual adjustment of data to new system landscapes. At the core of SNP’s automated implementation is SNP Technical Workbench (SNP TCW), which contains predefined rules for migrations.

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