May 09, 2011 // By: Christiane Stagge
Viral marketing on Twitter, gift certificates through Facebook – these days, you need more than just an online shop to sell products. Campaigns now require expansion to new channels. According to an IDC study, customers snapped up 174 million smartphones all over the world in 2009, and this number is projected to cross the 1 billion threshold by 2014. The social media platform Facebook, meanwhile, already has over a half-billion members.
The potentially enormous opportunities this presents to those running online stores are clear: Through smartphones, companies can reach their customers practically anytime and anywhere. Facebook, Twitter, and other social media platforms can also provide information on customers’ interests, current locations, and opinions of certain products.
However, mobile applications and social media are not making conventional online shops obsolete. The important thing is interlinking all of the elements in play to the greatest mutual benefit.
Read on for information on the following topics:
What legal information does a Web site have to provide? What other regulatory issues need clarification when founding an online store? You can also find detailed answers to these and many other questions in IBI Research’s 300-page guide to e-commerce (German only).