April 05, 2011 // By: Heather McIlvaine // Mighty Mobility
Mobile applications are already transforming many lines-of-business, with customer relationship management leading the way. Mobile CRM adoption is ahead of all other applications, other than email. With real-time access to customer information, employees are more responsive to customers and can resolve issues faster. They increase revenue by improving customer retention and making more deals.
Adoption rates of mobile applications for workflow management, such as authorization and request execution, follow closely behind CRM. Companies can run one application for multiple business processes on various devices and operating systems, increasing efficiency and reducing cost.
Mobile applications are also transforming the way certain industries do business. A mobile point-of-sale application for retail allows sales clerks to check inventory and order out-of-stock items from the floor. They can perform transactions from anywhere with a hand-held device. A mobile field service application enables cable service technicians to offer customers promotion packages during service calls. Industries are implementing mobility in various ways, but the common thread is increased worker efficiency, higher revenues, and reduced cost.
The public sector and utilities industry benefit from mobile workflow applications. Switching to a paperless workflow process helps them reduce administrative expense and increase data accuracy. The education and healthcare industries have already seen success in implementing mobile devices in the classroom and on rounds.
What’s next in the world of mobility? According to the Enterprise Mobility Guide, 2011 will see the development of more serious business applications. Mobile applications will also become a core offering, rather than a fringe add-on.