8. Big data (2012-2014)

At the beginning of the webinar, Paquet proposed that content is the driving force behind these ten movements in the tech industry. In a way, though, content is a trend in and of itself. Big data is probably the most talked-about topic in IT right now. Studies reveal that companies making data-driven decisions show higher productivity gains than other factors can explain. That’s reason enough for most companies to start running big data analyses. The challenge lies in making the data available for analysis, i.e. storing and managing the data.

The amount of data to be stored is growing at a rate of 65 percent annually. Eighty percent of that will be unstructured data, which is fundamentally more difficult to manage. Companies need to find a way to store big data without overloading their data centers (see trends 2 and 3). Since unstructured data usually isn’t the mission critical information that requires high performance storage, Paquet suggests companies use a lower-cost tier of storage to save money. In addition, most unstructured data is untouched after 90 days. Companies could easily archive this data, which means they wouldn’t have to keep replicating (and paying for) information they don’t use.

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