How SAP HANA Is Disrupting and Delighting the Market

“She’s not even a year old yet,” said Vishal Sikka as he set up his update on SAP HANA. Yet SAP’s flagship in-memory offering tallies 353 customers, 145 implementations, and more than 56,000 end users – equating to €200 million in revenue, “the fastest growing product we have ever seen in our history,” he noted.

Since going into general availability in June of 2011, SAP HANA has also rallied seven hardware partners and 2,000 trained professionals to its cause. Within SAP, teams have been churning out SAP HANA-enabled and SAP HANA-optimized applications for various industries and lines of business – 33 in all at the time of Vishal’s keynote on day three of SAPPHIRE NOW in Orlando.

Just before he took the stage, SAP issued a press release announcing eight new applications powered by SAP HANA with advanced reporting, analysis, and planning capabilities.

Many more such applications and innovations are in the pipeline, as SAP applies its “aggressive and non disruptive renewal to everything we have and do,” as Vishal described it.

“Stunning” adoption

SAP HANA is powering more than applications. It is powering companies’ entire platforms. Vishal highlighted just several customers and how they are deploying SAP HANA and deriving business value from it nearly instantaneously.

One of the most recent companies to indulge in SAP HANA is Suning. The China-based retailer, with 1,800 stores and 180,000 employees, had built a centralized retail system and then implemented SAP HANA in just two weeks to gain insight into its inventory. On day one after go-live, Suning experienced performance gains of 10 to 1,000 times.

T-Mobile went live with SAP HANA last year, and it has allowed them to track promotions and the effect they these promotions were having on customer buying behavior in real time.

Customers have been enjoying SAP HANA’s reliability as well. Colgate Palmolive has been live with SAP HANA since October 2011. Not once has the U.S.-based consumer products giant bumped up against unplanned downtime.

Adobe, too, first dabbled in and then doubled up on SAP HANA, planning to run their entire customer engagement infrastructure on SAP HANA. And the list goes on.

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