October 21, 2013   //  By: David Trites

 Photo: Shutterstock

Photo: Shutterstock

Big Data Analytics In Vogue

How Big Data Is Changing Fashion

The hottest fashion trend won't be found on the runway. It’s called “Big Data,” and it’s going to change how the fashion industry operates in a big way.

Big Data is all about turning extremely large quantities of data into useful information. When you aggregate data, patterns emerge, ideas are born, and you make better decisions. In an industry where the success of next season’s collection hinges on picking the right patterns, colors, fabrics, shapes, and sizes, Big Data is a big deal.

Fashion’s Big Data source? Social media

There are more than a billion people on social networks, and most of them are wearing clothes. Fashion is social by nature, so it’s no surprise that millions of likes, comments, shares, tweets, pins, plusses, favorites, and Instagrams about what’s hot and what’s not appear online every day.

An increasing number of major designers, brands, and retailers are tapping into leading social networks to let consumers participate in the industry as only fashion’s elite once could. They want to collect customer opinions, ideas, and feedback on products and trends from the start of the design process to the Facebook photo you post wearing a “hot new dress.” All this new customer interaction adds up to a lot of useful data for an industry going through a cultural change.

Next page: Top designers are launching new looks online

More about this topic:  Analytics, Big Data, Social Media

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