January 27, 2014 // By: Nicolas A. Zeitler // IDC’s Top 10 Global IT Trends
Cloud expenditures will increase by 25%, rising to $100 billion. IDC expects a dramatic increase in cloud data centers worldwide, since all major cloud competitors will want to position themselves globally.
Expenditures on Big Data technology and associated services are expected to grow by 30% and subsequently surpass $14 billion. As a consequence of this growth, IDC predicts a severe shortage of sufficiently trained Big Data analysts. Content providers and data brokers, on the other hand, will pop up in large numbers, says IDC. These fulfill the needs of companies that are looking for valuable data sources and applications to gain a better understanding of their customers and markets.
Social technologies no longer exist in isolation. Over the next 12 to 18 months, they will become more and more integrated into existing enterprise applications. The data collected and processed by these technologies are now being used not only for customer retention and marketing, but are increasingly also channeled into product development and services. IDC expects social networks for companies to become increasingly available as a standard cloud solution.
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