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The Customer Magazine   1|2010

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27.02.2009

Lay Hong Berhad Supports grows with SAP

By: Jeff Reich

Tracking data from “farm to fork”

ChemXPress allows LHB to receive data from remote farmers with very limited IT know-how. Once in the system, ChemXPress transforms captured data into valuable reports available in SAP Business All-in-One for real-time business intelligence. Maintaining up-to-the-minute, precise data is critical to the company’s profitability, and the solution’s numerous data interfaces make accuracy and timeliness possible. Because many LHB farms are located in remote areas, remote connectivity is used to ensure fast and reliable data transmission.

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Farms in the most remote areas are linked to a Network Operation Center (NOC) over the Internet via a satellite broadband connection. From the NOC, a leased line is deployed and connected directly to LHB headquarters. The data is then transferred into ChemXPress. Additional ChemXPress interfaces to Microsoft Office applications such as Excel further extend the solution’s functionality by making it possible to import daily farm update reports directly into the system.

A single version of the truth – in real-time

The ChemXPress solution has helped LHB achieve greater efficiency as well as integrate business activities and information. And because it is capable of coordinating scores of data in real time, it gives managers the ability to take a proactive position to anticipate trends.

A case in point is the poultry industry’s daunting challenge of maintaining up-to-date inventory values. Unlike some kinds of inventories, the market value of an individual chicken changes constantly over its lifetime – from the moment it is hatched until the moment it is processed, packed and shipped. As the fowl grows in age and size, its market value grows proportionally – a challenge for accurate inventory tracking.

ChemXPress functionality captures this data, generates meaningful business reports to reflect these constantly changing values in real time, and reevaluates livestock inventories to ensure the integrity of “real value” and “system value”.

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