The Customer Magazine 1|2010
Need to Get Users Excited About Software
Following its new mantra of solutions with instant value, SAP is transforming itself to be faster and more customer-oriented. SAP Spectrum talks with Jim Hagemann Snabe to find out how the company aims to achieve this.
Touching Lives With Technology
Some of the people who work the phones for Deutsche Post DHL’s human resources hotline are blind. Along with special resources for the visually impaired, they use the SAP ERP Human Capital Management solution to carry out their daily tasks.
Grabbing the Tiger by the Tail
The financial crisis, the drive toward internationalization, and SAP Enterprise Support services were three topics weighing heavily on the minds of SAP user companies in Japan last year.
27.02.2009
Lay Hong Berhad Supports grows with SAP
By: Jeff Reich
Reaping the rewards of future growth
Since the implementation of ChemXPress, LHB has embarked on the most rapid period of growth in the company’s 40-year history, going from a turnover of RM$129 million and 761 employees to its current total workforce of over 1,000 and an annual turnover in excess of RM$300 million. Thus, the solution has easily adapted to a 250 percent growth in revenue without any additional software modifications or upgrades.
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The service-oriented architecture (SOA) will enable LHB to extend its business process platform with additional services such as e-commerce, collaboration, and business intelligence for greater growth and competitive advantage. “Not only are we now armed with the right tools to achieve a competitive advantage, we have also successfully created the framework for sustained, long-term growth for the business,” concludes Ng.
The Lay Hong Berhad Group (LHB) is Malaysia’s leading producer of fresh farm eggs and chicken-related products under the Nutriplus brand. Its vast operations include three hatcheries, four breeder farms, one egg tray plant, one poultry processing plant, six layer farms, 13 broiler farms, two feed mills, one liquid egg processing plant, and three organic fertilizer processing plants.
Each year, LHB produces a staggering 440 million eggs, seven million broilers, 120,000 metric tons of poultry feed, 1,600 metric tons of liquid eggs and 12,000 metric tons of organic fertilizer.
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