Tech Giants Team Up for Olympics

Faster, Higher, Stronger. It seems, the Olympic motto was on William Lawler’s mind, when he was asked to explain what visitors can expect from the SAP HANA demo at Cisco House in London. “The SmartGrid Analytics demo shows how companies can turn massive volumes of energy data into powerful insights and actions”, SAP’s partner and HANA marketing manager says. “SAP SmartGrid Analytics allows you to make crucial decisions faster…”

With the 2012 Summer Olympics in London as a backdrop, SAP will be on hand at the interactive Cisco House to highlight the SAP-Cisco partnership, and showcase how break-through technology like SAP HANA helps organizations “run better.” The house was created by Cisco as a dynamic stage for telling the company’s story of transformation, for providing a home base for guests during the Olympics, and for supplying business content that aligns with Cisco’s Olympic sponsorships.

Understanding big data

“An estimated 11,000 visitors — including 400 CEOs — will see customer testimonials and smart-grid HANA demonstrations promote exciting transformational opportunities for a wide variety of organizations,” says Michael Craig, Cisco Alliance Director for SAP.  He feels that visitors can get a  high level understanding of big data and how SAP HANA is revolutionizing the consumption of large amounts of information in real time.

“Cisco was seeking sponsorship partners and break-through technologies that complemented and helped illustrate the transformational opportunities available for countries, cities and organizations for today and in the future,” says Hernan Marino, head of SAP’s partner marketing organization. “They recognized SAP HANA as an oustanding example of transformational technology — an in-memory database and real-time platform that combines high-volume transactions with analytics to help create solutions that take business performance to the next level.” In addition to SAP, other companies participating in the Cisco House experience include Citrix, EMC, and Intel.

Next Page: More than 100 prospects to demo HANA