August 03, 2012 // By: Michael Zipf // Tech Giants Team Up for Olympics
Having opened in April to run for five months, Cisco House will host invited C-level and senior IT executives from customer, prospect and partner organizations. The guest list is a 100% match for SAP’s target market. More than 100 joint Cisco and SAP HANA prospects have already been identified. SAP United Kingdom will use Cisco House as a platform to engage more top customers and partners. These visitors will be able to see first-hand presentations of how new business and service models can reduce costs, increase productivity and deliver a competitive advantage, Michael Craig explains. “Cisco House demonstrates how SAP benefits by offering up yet another tangible proof point to our customers about the power of SAP’s partner ecosystem. It shows that bringing together global technology leaders to collaborate and co-innovate brings forward the types of technology solutions that truly transform how their businesses run.”
The Olympics venue provides an unique opportunity to promote the Cisco-SAP HANA partnership. And as Hernan pointed out, “The focus is not on what Cisco House makes, but rather what Cisco and its partners make possible.” Both partners are sure to benefit. “Creating awareness on in-memory computing will create and accelerate more HANA pipeline, and Cisco is one of the certified hardware providers for HANA, so this will create awareness and increase their market share of HANA installs on their Unified Computing System (UCS) platform,” says Michael Craig.
And William Lawler adds: “Customers can see the commitment that SAP and Cisco have to together building leading edge technology solutions, and how the sum is greater than the parts when technology giants work in partnership.”