SAP SPECTRUM December 2009
Customer magazine
Joining Forces
One for all? Once, perhaps. But times have changed. Real innovation is no longer driven by individual companies working under their own steam. Today, collaboration is the name of the game – and pooling ideas is the key to achieving new successes.
The Customer President
As president of Adobe Japan, Garrett Ilg experienced firsthand how SAP brought his business greater margins. Convinced, he took over the top spot at SAP Japan in September 2008, a day after the Lehman Brothers collapse. One year later and undeterred by prolonged crises, Ilg is determined to do for customers what SAP has done for his previous employer.
Miners with Market Mindset
PT Timah, the world’s second largest tin producer, has been progressively implementing SAP software, from its back office to its core processes. The solutions have enabled an attitudinal shift in the company, from production selling to demand filling. The result is greater profitability.
02.11.2009
Scale to Survive
By: Perry Manross
India-based Prognosys isn’t an IT company. But it lives and breathes IT, providing market intelligence to some of the biggest names in the IT industry. It is also the first SAP Business ByDesign charter client in South Asia. CEO Sandeep Ranjan counts on IT to ensure profitability, productivity – and survival.
Dusty roads baked in the kiln of a Delhi drought crisscross the suburb of Noida. On them, rickshaws vie with Audis for the path of least resistance to their different destinations. Fortunately, relief is in sight: Workers are extending the Delhi Metro to connect Noida with the city center. In the last several years, Noida’s commercial growth has exploded, and the suburb’s infrastructure is racing to keep pace. Sandeep Ranjan, CEO of private market intelligence provider Prognosys, sees order coming to the recent surge in commercial and residential growth, a fitting backdrop to his company’s story.
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Founded in 2004, Prognosys employs 250 analysts, project managers, account managers, and call center staff. With an emphasis on IT investment in India, Ranjan and his team provide intelligence to some of the most renowned players in the industry, including Dell, Microsoft, Adobe, Cisco, HP, IBM, Red Hat, and Wipro. “All of our services and products reflect our regional focus and local expertise,” Ranjan says. Prognosys has accumulated detailed intelligence on nearly 500,000 Indian firms. The insights gained can play an integral role in a client’s endeavors to penetrate the Indian market. For example, Ranjan attributes the expansion of one client’s market share in the Indian oil and gas sector from 18 % to 27 % to the intelligence his company provided.
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