The Customer Magazine 1|2010
Need to Get Users Excited About Software
Following its new mantra of solutions with instant value, SAP is transforming itself to be faster and more customer-oriented. SAP Spectrum talks with Jim Hagemann Snabe to find out how the company aims to achieve this.
Touching Lives With Technology
Some of the people who work the phones for Deutsche Post DHL’s human resources hotline are blind. Along with special resources for the visually impaired, they use the SAP ERP Human Capital Management solution to carry out their daily tasks.
Grabbing the Tiger by the Tail
The financial crisis, the drive toward internationalization, and SAP Enterprise Support services were three topics weighing heavily on the minds of SAP user companies in Japan last year.
02.11.2009
Scale to Survive
By: Perry Manross
India-based Prognosys isn’t an IT company. But it lives and breathes IT, providing market intelligence to some of the biggest names in the IT industry. It is also the first SAP Business ByDesign charter client in South Asia. CEO Sandeep Ranjan counts on IT to ensure profitability, productivity – and survival.
Dusty roads baked in the kiln of a Delhi drought crisscross the suburb of Noida. On them, rickshaws vie with Audis for the path of least resistance to their different destinations. Fortunately, relief is in sight: Workers are extending the Delhi Metro to connect Noida with the city center. In the last several years, Noida’s commercial growth has exploded, and the suburb’s infrastructure is racing to keep pace. Sandeep Ranjan, CEO of private market intelligence provider Prognosys, sees order coming to the recent surge in commercial and residential growth, a fitting backdrop to his company’s story.
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Founded in 2004, Prognosys employs 250 analysts, project managers, account managers, and call center staff. With an emphasis on IT investment in India, Ranjan and his team provide intelligence to some of the most renowned players in the industry, including Dell, Microsoft, Adobe, Cisco, HP, IBM, Red Hat, and Wipro. “All of our services and products reflect our regional focus and local expertise,” Ranjan says. Prognosys has accumulated detailed intelligence on nearly 500,000 Indian firms. The insights gained can play an integral role in a client’s endeavors to penetrate the Indian market. For example, Ranjan attributes the expansion of one client’s market share in the Indian oil and gas sector from 18 % to 27 % to the intelligence his company provided.
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