Partner Enablement One Click Away

Partners are leading the way. In a recent interview, Eric Duffaut, president of SAP Ecosystem & Channels, describes how the partner landscape at SAP has changed in recent years to give partners an increasingly vital role in how SAP reaches its market. In fact, SAP’s partners now account for more than 30% of its software revenues.

To better serve partners by providing them with the knowledge and skills they need for their customers, SAP Partner Service Delivery (PSD) has launched a new service portfolio along all market categories with an increased focus on developing and delivering enablement content that addresses all partner types.

“We strive to make each partner’s experience of working with SAP as productive and friendly as possible,” says Denis McGauran, vice president of SAP PSD. “Through remote, personalized delivery, we are building and delivering a range of enablement services that allow our partners to grow their businesses more quickly and effectively.”

Service that matters

The new service portfolio is part of a proactive shift at SAP PSD to offer more tailored services to partners, who now cover a much broader spectrum than they have in the past, when SAP’s ecosystem was characterized by mostly large players. In response to the recent changes in the partner landscape, SAP PSD is extending the reach and expertise of its services to emphasize customized service for partners, by offering

•  A comprehensive enablement service portfolio that is easy to access through the Partner Enablement Center (PEC)
• Dedicated Partner Services Advisors (PSAs) in regional service centers, who use their relationship with each partner to tailor appropriate enablement services
• Operations and business support through Partner Business Services (PBS)

Hear what SAP partner MphasiS has to say about working with their dedicated PSA in the video below.

Read on the next page how the PSD is adding employees across six sites to serve 4,000 partners

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