The Customer Magazine 1|2010
Need to Get Users Excited About Software
Following its new mantra of solutions with instant value, SAP is transforming itself to be faster and more customer-oriented. SAP Spectrum talks with Jim Hagemann Snabe to find out how the company aims to achieve this.
Touching Lives With Technology
Some of the people who work the phones for Deutsche Post DHL’s human resources hotline are blind. Along with special resources for the visually impaired, they use the SAP ERP Human Capital Management solution to carry out their daily tasks.
Grabbing the Tiger by the Tail
The financial crisis, the drive toward internationalization, and SAP Enterprise Support services were three topics weighing heavily on the minds of SAP user companies in Japan last year.
25.11.2009
SAP UKI User Group: How Innovative Is SAP?
By: Christoph Zeidler
How innovative is SAP?
The same applies to SAP. “Customers no longer see SAP as an innovative company,” Wang said. Despite the large sums that SAP invests in research and development, very little innovation finds its way to customers. “When did you last hear of Duet – and do any of you use it? And what about SAP Business ByDesign? Who really uses SAP NetWeaver as middleware?” Wang asked.
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Awkward questions for SAP, and for some of the users. Wang claimed that SAP is an innovative company and has potential, but in many cases, innovation doesn’t reach customers. “There are great examples of innovations that SAP is working on, but many customers haven’t heard of them,” he said. Often, Wang claimed, new products don’t reach the market because internal wrangling slows things down. Wang advised customers: “Work together with your user group, find out what is already available, look at the product road map, and keep pushing SAP!” Just like in the sporting world, you sometimes have to increase the rate of strokes to make it to the finishing line.
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