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The Customer Magazine   1|2010

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17.09.2007

SAP to Debut On-Demand Business Software for Midsize Companies

SAP will offer a press conference highlightening the debut of SAP’s new midmarket software, with the codename “A1S”, in New York City, September 19, 2007.

At the event, SAP will reveal a comprehensive snapshot of this new business software specifically designed to meet the needs of midsize companies in an untapped $15 billion market.
Press and analysts are invited to a live online feed of the press conference. The Webcast will feature live demonstrations of the innovative new solution. Early customers will discuss how the software helps them meet the challenges they face in their businesses.
The conference will feature:

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  • Keynote speech by Henning Kagermann, CEO, SAP AG
  • Keynote speech including demonstrations – Peter Zencke, member of the executive board, SAP AG
  • Panel discussion with Hans-Peter Klaey, president SME, SAP AG, together with early customers
  • Keynote speech by Léo Apotheker, deputy CEO and president of Global Customer Solutions and Operations, SAP AG
  • Q&A with SAP executives, early customers and partners

The Webcast will be broadcasted at www.sap.com/press.

Source: SAP AG

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