SAP SPECTRUM December 2009
Customer magazine
Joining Forces
One for all? Once, perhaps. But times have changed. Real innovation is no longer driven by individual companies working under their own steam. Today, collaboration is the name of the game – and pooling ideas is the key to achieving new successes.
The Customer President
As president of Adobe Japan, Garrett Ilg experienced firsthand how SAP brought his business greater margins. Convinced, he took over the top spot at SAP Japan in September 2008, a day after the Lehman Brothers collapse. One year later and undeterred by prolonged crises, Ilg is determined to do for customers what SAP has done for his previous employer.
Miners with Market Mindset
PT Timah, the world’s second largest tin producer, has been progressively implementing SAP software, from its back office to its core processes. The solutions have enabled an attitudinal shift in the company, from production selling to demand filling. The result is greater profitability.
10.08.2009
SAP Top Ten in Social Networking
By: Benjamin Blaume
Few companies can match SAP in its global involvement in social networks such as YouTube and Twitter.
Nearly 50.000 SCN-users are based in the USA (photo: SAP)
A recent study on social engagement by U.S. consulting firm Altimeter Group and social media platform Wetpaint ranked SAP in the top ten of one hundred of the world’s most valuable brands.
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The study examined how companies use social media to engage with their consumers and the relative impact on their revenue and profits.
SAP uses a total of 10 different communication channels to keep in touch with its customers and partners. The company’s main platform is the SAP Community Network (SCN). Its 1.7 million registered users can take part in a range of forums, Wikis, and blogs – with around 5,000 blogging regularly – from SAP developers, customers, and partners to the SAP CTO himself, Vishal Sikka.
SAP took ninth place in the study’s ranking on the strength of the SAP Community Network, a dedicated YouTube channel, its Facebook profile, and eight official Twitter feeds. A team of around 35 employees work in social media at SAP. According to Mark Yolton, head of the SCN team, the main goal is to bring SAP’s customers closer to the company. “Our activities show that we care, but also that we truly value the opinions of our customers and partners,” Yolton says.
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