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The Customer Magazine   1|2010

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10.08.2009

SAP Top Ten in Social Networking

By: Benjamin Blaume

It Pays to Be Social

Altimeter Group and Wetpaint conclude that corporate commitment to social media is intrinsically linked to above-average levels of growth. Comparing key financial figures from the past 12 months for each of the companies surveyed, researchers found that the most socially engaged are faring better in the current crisis than their direct competitors.

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The full study is available for download in PDF format.

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