January 05, 2010 // By: Frank Völkel // IT Business Trends 2010
In 2009, smartphones made up nearly 14% of the entire mobile telephone segment. If the market researchers at Gartner are to be believed, this number is to jump to 38% by 2013, meaning that every third cellular phone will be able to provide adequate Internet connectivity.
Meanwhile, users now have the option of displaying complex content – including graphical charts, processes and related animations, and Microsoft Office applications – on smartphones with higher-resolution screens. You may also be interested in our article “SAP TechEd: Data Analysis on the iPhone”.
Whether this made possible by custom Web presentations or small software apps depends on both the type of device and the application in question. At least in the case of Apple’s alpha gadget iPhone, the number of such apps on offer is virtually endless. Other providers such as Google, RIM, Samsung, and Sony are already following suit.
In terms of quality and quantity, the iPhone and Apple’s App Store have so far delivered the most on software distributions. The drawback, however, is that these programs are not available for other smartphones. Dyed-in-the-wool Blackberry users – hardly a rarity in today’s business world – are more than familiar with this dilemma.
If market researchers have their way, software apps will soon run on both mobile smartphones and stationary desktop computers. This would entail a strategic reorientation of companies’ software platforms.