June 25, 2012 // By: Susan Galer
Small and midsize companies flex their newfound power to reinvent the global economy.
Buried beneath the avalanche of doomsday economic headlines is a bright and shining truth about who is best positioned to jump-start growth. Many believe small and midsize businesses are the real backbone of the economy, able to drive innovation, job creation, and economic stability. Consider these facts:
SAP has rallied employees and partners around a unified strategy to bring small and midsize businesses in all countries the technologies they need to grow. Eric Duffaut, President, Global Ecosystem & Channels, calls small and midsize businesses the backbone of the global economy and a critical part of the emerging global business network. He explains, “SAP is uniquely positioned to support SMEs with a dedicated portfolio of solutions that fits the way they do business and want to use business applications, so they can grow their business and strengthen their competitiveness vs. large players without losing their agility and customer intimacy. We are also bringing our key technology innovations in mobile, cloud and HANA, our in-memory computing product, into our SME solutions portfolio.”
To support SME customers in all industries worldwide with these solutions, Duffaut adds that SAP has a rapidly expanding partner ecosystem. Over 30% of SAP’s software revenue comes from the company’s 11,500+ partners worldwide. By 2015, SAP’s goal is to generate more than 40% of its software revenue from partners. Duffaut says the only way to achieve this is by accelerating growth for all routes to market.
Many people may be surprised to learn that nearly 80% of SAP’s customers are small and midsize companies. The portfolio encompasses SAP Business One on-premise and in the cloud for smaller companies, SAP Business All-in-One for on-premise and hosted, scalable, verticalized ERP suite solutions, and the cloud-based Business ByDesign product. All of these solutions also have strong appeal to subsidiaries in search of the performance benefits of standardized, connectivity across systems without sacrificing local autonomy for differentiation. Most important, they deliver the end-to-end visibility that gets companies closer to customers.