Spotlight on Sybase 365 Mobile Services

Sybase 365 Mobile Services encompass a range of solutions that focus on bringing B2C interactions into the mobile channel. Financial organizations, mobile operators, and enterprises around the world are already using Sybase 365 Mobile Services to reach new customers and better connect with existing ones. See “Mobile Commerce Experts” for more information.

To find out more about this offering and its integration with SAP software, we interviewed Diarmuid Mallon, Head of Product Marketing for Sybase 365 Mobile Services.

SAP.info: What do Sybase 365 Mobile Services entail exactly?

Diarmuid Mallon: Sybase 365 comprises three lines of business. The first one, operator services, is where we support interconnection between carriers and mobile operators. That means enabling mobile operators to send SMS and MMS to other carriers and allowing customers to roam and access data services. If you’re on Vodafone in the U.K., for example, and you send a message to the U.S.A., it goes through Sybase. Or if you’ve got a smartphone and turn on the data while abroad, Sybase is behind that as well.

The second part of Sybase 365 is enterprise services. That’s where we enable brands and companies to interact with their customers via the mobile channel. It could be as straightforward as sending a mass text message to everyone in your customer database about a new promotion, or it could be something more sophisticated like conducting a targeted micro survey, or running a special promotion where customers send in a code via text in exchange for loyalty points and discounts.

Finally, we have mobile commerce. This is where we enable banks and mobile operators to offer mobile banking, mobile payment, and mobile money services to their customers. So customers can check their bank balance, pay their bills, or send money to someone all from their mobile phone.

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