June 14, 2012 // By: Jacqueline Prause
Maybe you’re familiar with this millenial’s lament: “How can I be so powerful as a consumer, and so lame as an employee?” Of course, you don’t have to be a millenial to have noticed the gulf between your IT experiences as a consumer and as an employee.
As consumers, we are prompted and enticed to participate in a vibrant online community. Yelp wants us to share our opinions; Amazon tailors product recommendations to us personally; Foursquare wants us to announce we are in the world; and Twitter just wants to know what we are thinking, right now. We, as individual members of this community, are lauded and rewarded for our valuable knowledge about the world and our ability to make grand decisions, like purchasing a new car or house through our research online and with social media.
Come Monday morning when we are back at the office, however, most of us feel that our power has somehow waned. But why is this?
Best-selling author Geoffrey Moore has given the question considerable thought. Moore says that enterprise IT has to undergo a critical transformation to catch up with consumer IT. Evolution alone won’t do it, according to Moore, who says that we need a revolution of enterprise IT that capitalizes on three megatrends – access, broadband, and mobile – to empower business users to work effectively across collaborative business networks. Enterprise IT needs to provide faster analytics and deeper collaborative functions to deliver the right information to business users in real time during their critical moments of engagement with a customers, suppliers, or prospects. (You can watch Moore’s presentation online).