The Customer Magazine 1|2010
Need to Get Users Excited About Software
Following its new mantra of solutions with instant value, SAP is transforming itself to be faster and more customer-oriented. SAP Spectrum talks with Jim Hagemann Snabe to find out how the company aims to achieve this.
Touching Lives With Technology
Some of the people who work the phones for Deutsche Post DHL’s human resources hotline are blind. Along with special resources for the visually impaired, they use the SAP ERP Human Capital Management solution to carry out their daily tasks.
Grabbing the Tiger by the Tail
The financial crisis, the drive toward internationalization, and SAP Enterprise Support services were three topics weighing heavily on the minds of SAP user companies in Japan last year.
27.01.2010
Living Up to Customers’ Expectations
By: Christoph Zeidler
SAP.info spoke with Tim Noble, Managing Director of SAP United Kingdom and Ireland, about the economic crisis, what customers want and want to do, and what comprises his vision for SAP UKI.
Tim Noble, Managing Director of SAP United Kingdom and Ireland. (photo: SAP)
SAP.info: The U.K. and Ireland have been hit hard by the economic crisis. What’s your take on the market situation there?
Ad
Tim Noble: Actually, I believe we’re past the crisis in the U.K. and elsewhere. What I mean by that is not that all is well, but that we can’t panic anymore. The world has been in this position for over a year, and we’re learning to deal with it. This is not a crisis any longer. You see many companies coming out again with strong earnings, companies that have managed to adapt. And it’s exactly that – either you’ll change and adapt to the new reality or you’ll go out of business.
SAP.info: And what do you hear from customers?
Tim Noble: They’re talking about ways of innovating their businesses, ways of changing their go-to-market strategy. They’re looking at new products, new technology. We want to help them, and so we sit together and discuss all those things. And it’s only by truly looking at all of the data in your company and by understanding what it really means that you can steer your company out of this economic downturn into growth mode. Business intelligence is a great means to gain the necessary insight.
SAP.info: How did the integration of the business intelligence software company Business Objects go? Is the new SAP UKI all set and ready to help?
Tim Noble: Yes, we are, definitely. We completed the integration a while ago and still continue to invest heavily, for example, in our Ireland operations. We’ve joined forces and brought some great products like SAP BusinessObjects Explorer to the market.
Yet, internally, we still have some work to do. We are working hard on educating our account executives in our joint salesforce on all of the products and services from both SAP and the former Business Objects. And I’m happy to see that we’re making excellent progress.
Comment
cforms contact form by delicious:days