September 07, 2012 // By: Michael Zipf
In Turkey, SAP is anything but idle. The company has doubled its headcount in the past year, to 140. The number of partners and consultants is to increase from the current 2,000 to 5,000 by 2015. And of course it’s looking to increase its current market share of 45.8 percent. As one of SAP’s strategic growth markets – along with Brazil, China, Russia, Mexico, and the Middle East, Turkey is proving to be an important new player in the IT industry.
According to industry analysts at IDC, SAP is currently growing some 20 percent faster than Oracle, its closest competitor. The significance of this market was further underlined when SAP co-CEO Bill McDermott with the leaders of nine large Turkish corporations in Istanbul. SAP has ambitious goals for Turkey. The person charged with turning these plans into reality is the new Managing Director of SAP Turkey, Zeynep Keskin.
SAP.info asked her about her take on the Turkish economy and the country’s role in the IT industry:
SAP.info: Mrs. Keskin, in a time when some European countries are staring bankruptcy in the face, how would you describe the state of the Turkish economy?
Zeynep Keskin: Turkey is one of the fastest growing economies in the world. While European countries are dealing with the crisis, Turkey is standing strong and powerful. This is really amazing. Turkey has come out of these difficult times with impressive dynamics and has created sustainable growth. The whole picture has changed, and is now much brighter.
Read on the next page: IT brings dynamism to the industry