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The Customer Magazine  3|2010

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03.05.2010

Gaining an Edge through the VNSG

By: Sarah Kellman

Gaining an Edge through IT: At first glance, the theme of this year’s gathering of the Dutch-speaking SAP user group appears deceptively simple. But its message is actually quite sophisticated: If customers want to be innovative within their companies from an IT perspective, alignment between business and IT is critical.

NNSG Congress in Netherlands

Exhibition and Event: VNSG Congress in Maastricht (photo: Manon Pulles Photography)

There was a robust program of customer presentations and keynote speakers on offer at the annual congress of the VNSG (Vereniging Nederlandstalige SAP Gebruikers) held in Maastricht, the Netherlands from April 8-9. Nearly 1,900 members of the Dutch-speaking SAP user community gathered to share knowledge and network with their peers. Business cases and implementation stories presented by such major corporations as Philips, Heineken, Tommy Hilfiger, and Unilever were tangible proof of the VNSG’s commitment to helping its traditionally technology-focused attendees gain a competitive edge on the business side.

Many aspects of the congress were doubtless familiar to the attendees.  But with established players taking on new roles, there were several marked differences to conferences past. In January of this year, VNSG head Tonnie van der Horst was appointed as chairman of SUGEN (SAP User Group Executive Network). And with the appointment in February 2010 of Jim Hagemann Snabe and Bill McDermott as co-CEOs, there’s new leadership at SAP as well. Both van der Horst and Snabe were among the speakers during the opening plenary session at this year’s congress, offering complementary insights into the relationship between SAP and its growing user community.

On the change in SAP’s top leadership, van der Horst observed: “We’ve seen active support for interaction with the user communities from both Jim and Bill in the past. We know they have a vested interest in aligning with customers – and a vested interest in doing so through user communities. So we are very confident that we can continue working collaboratively with them in their new roles.”

Next Page: A Shift in Balance from Partners to Users

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